About me

I've worked agency-side and in-house across the full marketing and communications mix, from content creation to events.

After my UX Diploma, I made the move to an in-house agency in the corporate world so I could focus on the bit that made me happiest: digital experiences that deliver on their goals while actually working for the user.

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2022 - present

UX & Insights Assistant Manager

Corporate, in-house agency

Building the analytics capability in the web team, from establishing infrastructure to developing new reporting templates and processes
Using insights to propose UX enhancements and influence development roadmap
Collaborating with experts in international teams to develop global approaches to research and analysis
Upskilling 6 team members to become confident in reporting and data analysis

2019 - 2022

Communications & Digital Engagement
Higher education

Interviewing business owners, product developers and academics to understand challenges and facilitate collaboration
Web content, social media, internal comms, PR/media relations
Collaborating with partners at three universities and over 400 businesses

2016 - 2019

Conference Officer (Communications)
Higher education

Created new websites and managed re-design and content refresh of several more, based on own extensive research
Managed web, print publications, video and social content
Collaborating across multiple teams internally and dozens of external partners

2014-2016

Web Content Officer

Higher education

Collaborating with partners in five different University faculties
Advocating user needs with stakeholders
User testing a new CMS
Training and CMS handover to site owners

2013 - 2014

Lead Content Editor / Content Writer

Content marketing agency

Sourcing stories via interviews and desktop research
Defining a brief from client interviews
Building content strategies based on keyword research, analytics data, user personas and other methods
Promoted twice in less than two years

Career

Every role has been an opportunity to gather research using varied methods, present the findings accessibly and develop solutions - all while balancing the needs of diverse stakeholders. Upskilling and mentoring teams is always my favourite part of the job.

Education

Advanced research and communication skills have been at the heart of my development. Especially the less common topics. Ask me about Elizabeth I's poetry.

2021

Professional Diploma in UX Design

UX Design Institute

2012

Master’s Degree

Durham University

MA Medieval and Renaissance Literary Studies (Distinction)

2011

Bachelor's Degree